The mobile web is here...
...and more than 80% of all websites are not prepared for it!
According to a study done by smartinsights.com, the combined smartphone and tablet web traffic accounted for over 26% of all web traffic in Q4 2013. This means that surfing on mobile devices has more than doubled in the last year. Experts predict that by 2015, more visitors will be surfing the web via mobile devices than desktop computers (see chart).
What's alarming is that about 80% of websites belonging to larger online retailers are not optimized for mobile devices (let alone all smaller websites). This means that providers are lagging enormously behind this trend. You can use this to your advantage by having a mobile-friendly website. Developing your site(s) on the right platform removes this concern since you develop once and your site looks great on all devices.