Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website can involve any or all of the following SEO tactics:
- Keyword research and analysis
- Rank Tracking (where are you, where are your competitors?)
- Website Traffic Analysis
- Link building (backlinks, or inbound links)
- Creating/editing original and engaging content
- Writing code to increase relevance to specific keywords and remove barriers to indexing.
- Optimizing websites
The tools of any trade in the right hands are the key components of success. There are many aspects to internet marketing which require regular analysis as well as time consuming tasks that must be completed in order to compete. The tools mentioned on the following pages have been used with success and save time and effort, so we are passing this information on to you with our recommendation that these are worth a look.